Anniversary events: guest lecture on modern marketing trends
On March 3, 2026, as part of the 60th anniversary events of Karaganda University of Kazpotrebsoyuz, a university-wide guest lecture titled «Marketing Trends 2026» was held. The speaker, marketing agency director Anna Mitina, shared insights on modern digital tools, the impact of artificial intelligence on marketing, and current business requirements for marketing professionals.
The lecture brought together students of the Marketing and Logistics programs, faculty members, and young researchers. The event became an important part of the anniversary program, emphasizing the university’s commitment to integrating academic knowledge with practical expertise. Anna Mitina presented key marketing trends for 2026, focusing on digital transformation, automation of marketing processes, and the integration of artificial intelligence into brand promotion strategies. Particular attention was paid to changes in consumer behavior, the growing importance of personalization, and data-driven decision-making.
During the discussion, participants explored:
- new digital promotion tools;
- the impact of AI on marketing strategies;
- shifts in consumer expectations;
- competencies demanded by employers in 2026.
Students actively engaged in dialogue, analyzed real business cases, and received practical recommendations for professional growth.
Such initiatives, organized within the framework of the university’s 60th anniversary, demonstrate its strategic focus on preparing highly qualified and competitive specialists for the modern labor market.
